ALREADY many thousands of motorists have seen the "better than ever" film which illustrates Austin activities at home and abroad as well as some remarkable scenes of actual car manufacture at Longbridge.
If you have not seen "Take the Wheel" ask
your local Austin Agent when it is to be shown in your own neighbourhood but be
sure you do not miss it. During February readers will have the opportunity of
seeing the film in Liverpool, Bournemouth, Rochdale, St. Albans, Hull,
Ramsgate, Southall, Southampton and Llandrindod Wells.
On February 7th Bournemouth Imperial Motors Ltd Old
Christchurch Road, Bournemouth, have arranged to give a performance of
"Take the Wheel" at Bournemouth Electric Theatre.
Since their appointment as sole Austin Distributors in
November, 1924, this firm has consistently progressed. Then, few cars were sold
in Bournemouth, but today the town is one of the most “motor minded” centres in
the country. Year after year, sales have increased without exception, and last
year "Imperial Motors" broke all records by a leap of £20,000
increase in turnover over 1934.
In a period of
little over ten years this firm has more than quadrupled the size of the
premises. During the past few weeks £4,000 has been expended on modernising the
showrooms, rebuilding the-service station, enlarging the used showrooms and
installing up-to-date new service plant. The policy of giving a service worthy
of Austin prestige has undoubtedly contributed largely to the success of
Imperial Motors and Austin cars in Bournemouth.
The fascia of the showrooms at 185-187 Old
Christchurch Road is now one of the most modem in the district and is carried
out with the aid of a new luminous paint process which is both striking and
effective, especially at night time. Austin owners are particularly invited to
inspect these new showrooms, and to take full advantage of the 100 per cent
Austin service in which Bournemouth Imperial Motors, Ltd. are specialists. All
kind of repairs, including electrical work, coach-painting and cellulosing are
executed actually under one roof at 185-187 Old Christchurch Road, the service
station entrance being at the rear of the showrooms in Lorne Park Road. The
telephone number is 5705-6 in case you are requiring a demonstration!